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Feminatech

🎬 Behind the scenes

  • Team of five female electrical engineering founders
  • Feminatech started in September of 2022 in a course at the Queens University of Belfast
  • In talks with multiple healthcare institutions who are interested in supporting the team with trials in the future. 
  • Secured financial backing from four respected pitch competitions
  • Still looking for ~4 thousand dollars to finalize their product

🌍 Problem

13 million women in the UK are experiencing menopause right now, with many being left to deal with the emotional and physical symptoms on their own. This can be attributed to a historical lack of research on women’s health concerns and women being underrepresented in the clinical research process.

Pair that with the available solutions lacking efficiency and are requiring women to manually input their symptoms.

1 in 10 women exit the workforce early due to menopause symptoms.

✅ Solution

That’s where Feminatech steps in with their software application M-Power.

M-Power combines the concepts of a physical tracker and a menopause app, going beyond just symptom tracking by integrating with users’ existing wearable fitness devices to provide more accurate interpretations of symptoms

Key Features

  • Wearable Tech Integration: Tracking heart rate, temperature, and sleep by syncing with users’ fitness devices
  • Symptom and Lifestyle Tracking: Allows users to input additional symptoms and lifestyle changes, like diet and exercise
  • Personalized Advice Algorithm: Analyzes data to offer targeted suggestions for managing and alleviating menopause symptoms
  • Community and Education Features: Includes a chat function for user support and an information hub with symptom insights
  • Enhanced Healthcare Triage: Provides users with detailed health profiles for more effective doctor consultations

📈 Catalysts for Feminatech

Overall, the Femtech sector is a growing market that is set to be worth USD 20.59 billion by 2030…

  • Growing Market: The Global market for menopausal products is set to grow at a 5.37% CAGR from 2024 to 2030, driven by an aging population
  • Valuable LTV: A rough calculation gives ~$1,500/user assuming they stick around for the average length of Menopause – (10.5 years)
  • B2B Relationships: Feminatech is in talks with multiple possible partners…
  • Confidence in GTM Strategy: Research done by this group through their university gives this team a solid target customer base of over 22,000 in the next 2 years
  • Innovative Software: Their M-Pal algorithm finds the relationship between wearables data, the tracked symptoms, and lifestyle changes. to provide a proprietary approach to alleviating symptoms

🚧 The Road Ahead

While menopause tracking apps are not a brand new concept, only one other company is utilizing wearable fitness technology in their approach…

  • Midday (The only other firm using wearable tech for symptom relief)
  • Health and Her (Menopause symptom tracking w/ research articles)
  • Balance (Resource aggregator & educator w/ a mobile app)

Feminatech stands out in a market where most competitors are focused on manual tracking of symptoms.

By integrating health wearables with clinical research on menopause, they have developed a unique solution that is currently only matched by a new company in this industry.

📈 Path Moving Forward

At the moment, Feminatech is working with software engineers to design their app. The first stage of development will continue for 6-9 months.

The aim after this is to run trials to further improve its product market fit for the application. 

Feminatech’s post-launch strategy involves boosting direct-to-consumer sales with targeted advertising and offering its app to businesses. This revenue generation will allow further expansion into the Android market and eventually entry into the U.S. market through its established business relationships.

💡College Entrepreneur Insight

When chatting with the team about their experience as student entrepreneurs, a recurring theme was unearthed: the mentorship and funding opportunities provided by their school helped get Feminatech off the launchpad last year.

📸 Milestone Montage