🎬 Behind the scenes

• Founders Abdullah Khan | Lin Hlaing are Working with a team of 9 
• Launched in Q4 of 2023 with the co-founders located in Canada and New York
• Servicing 125+ users in less than 3 months of operation

🌍 Problem

Bulk email outreach can fall short in effectiveness, and the task of personalizing each message can be exceedingly time-consuming.

🤖 Solution

Grafo is an AI-driven platform that reduces the time you spend on scaling your personalized outreach efforts. 

They combined the latest AI technology with their own proprietary software to provide customers the ability to seamlessly personalize their outreach efforts.

This tool is something that statistically improves the efficacy of cold outreach for anyone by 3.5x; from individuals seeking employment to large corporations running global marketing campaigns. 

🚀 Catalysts 

Taking a look at what’s cooking for this company…

Cold email outreach isn’t going away anytime soon 

• 80% of buyers prefer to be contacted by email
• 1.5x more people use email over social media platforms
•  37% of brands are increasing their email budget 

Key Features of Grafo

• Bulk Imports: Grafo provides you the ability to manage high-volume campaigns by simply uploading a CSV file
• Customization: Being able to tailor the tone, length, and style of messages gives a personalized approach for both the recipient’s and sender’s brand
• Rollover: Their business plan users benefit from the flexibility of unused credit rollover, ensuring they receive full value

🛒 Market

Looking at the market today we find alternatives including…
**(monthly subscription price)

• Smartwriter ($50 – $350) 
• Lyne (free plan or $120) 
• Warmer ($59 – $279)

GrafoAI (Free plan or $33 – $99)

Risk: Google and Yahoo’s new policy (starting in Feb 2024) may alter cold emailing strategies which could lead to a decrease in companies budget for this approach.

📈 Path Moving Forward

Taking a look ahead there focus lies on two main objectives:

1. More Plugins: Incorporating more opportunities for their software to gather data on individual prospects is key for realistic personalized emails; being able to incorporate apps like LinkedIn will improve the quality of messages even more.
   
2. Boosting Processing Speed: AI is pretty quick for individual tasks, but prompting personalized messages for up to 300 email addresses takes much longer—the team is working hard to make this quicker and more efficient.

💡 College Entrepreneur Insight

A word from this week’s founder

Starting a company in college is challenging with the balance of school, work, and career opportunities.

However, it does offer a degree of freedom allowing you to experiment with less at stake and have a compelling reason to reach out to industry experts.